In the 20 years that I have been involved in the Cosmetic Industry, there has been a shift in not only the reasons that women, in particular, seek an age management solution, but in the list of requirements they have in choosing a modality.
Today’s middle aged woman does not choose a cosmetic procedure in order to look young enough to ‘hold onto a man’. My clients often remark that they want to look fresher and more energised in order to ‘hold onto a corporate career’, or to look as capable as they feel in an increasingly age sensitive employment market.
Women express that they feel or have felt that they looked confident and energised through their 40’s and many want to retain or regain this look into the future. I call it the forever 40’s look. As much as we would wish otherwise our facial appearance is assessed, measured, and critiqued throughout our young lives. In adulthood and beyond we aspire to attain a youthful appearance that represents the exuberance that we feel.
These women describe the look of peers, friends or celebrities in their age group, who underwent a cosmetic surgery option, as not looking the 10 – 20 years younger that was hoped for, but looking like someone their age, who has obviously had surgery or ‘too much work done”.
The same can be said for the over use of temporary injectable dermal fillers. You don’t have to be in the industry to identify when someone has overused dermal fillers to try to recreate facial volume loss, it just doesn’t look right.
In developing the Saphira Philosophy I have come to a clear understanding that the three most important requests for clients seeking a solution to age management is that in doing so they:
What They DO want, is to achieve a fresher and more youthful version of themselves using a long term financially sustainable non surgical, age management plan.
After more than 20 years in the cosmetic industry, where I was involved in product formula research and development, marketing, and technology training and assessment, I’ve seen it all – The good, the bad and the downright weird. My philosophy in offering age management plans is very simple. If there is no supporting science for the claim and it doesn’t work for me, I won’t offer it to you and I will NEVER send someone out of our clinic looking weird.
Saphira customised treatment plans offer long term age management and are designed around our belief that the most desirable look today is a significant restoration of facial features offering a fresher and more youthful version of you. We have invested in a collection of the world’s best: