Saphira Clinical Director

Christiana’s Vision

Age management just got serious

In the 20 years that I have been involved in the Cosmetic Industry, there has been a shift in not only the reasons that women, in particular, seek an age management solution, but in the list of requirements they have in choosing a modality.

Today’s middle aged woman does not choose a cosmetic procedure in order to look young enough to ‘hold onto a man’. My clients often remark that they want to look fresher and more energised in order to ‘hold onto a corporate career’, or to look as capable as they feel in an increasingly age sensitive employment market.

The ‘Forever’ 40s look

Women express that they feel or have felt that they looked confident and energised through their 40’s and many want to retain or regain this look into the future. I call it the forever 40’s look. As much as we would wish otherwise our facial appearance is assessed, measured, and critiqued throughout our young lives. In adulthood and beyond we aspire to attain a youthful appearance that represents the exuberance that we feel.

These women describe the look of peers, friends or celebrities in their age group, who underwent a cosmetic surgery option, as not looking the 10 – 20 years younger that was hoped for, but looking like someone their age, who has obviously had surgery or ‘too much work done”.